12 Rules of Management Effectiveness

Synopsis

Renowned military strategist-turned-businessman Tao Zhu Gong stands out as a revered figure in Chinese history for his astute moves on the battlefield and in the marketplace. Combining his mastery of geography, psychology and economics, he came up with a set of principles for business success long before his Western counterparts articulated their business formula.

In this book, local SME expert Tay Boon Suat delves into 12 rules of Tao Zhu Gong and applies them to our modern context. Despite being 2,500 years old, Tao Zhu Gong's principles cover vital aspects of modern business such as customer service, human resource management and strategic planning.

Included here is a series of interviews with industry leaders such as Tan Kim Seng, the founder of KS Energy, and Kang Puay Seng, co-founder of Mr Bean. Be inspired by their success stories amidst challenges, and pick up some of their advice for aspiring entrepreneurs.

While slightly dated, many principles and teachings found here are still practical lessons that have stood the test of time in this ever-changing field of management. In this book, learn the ability to deploy, lead by example, and seize opportunities - just some of the 12 business rules you will discover as you read through this extensive title.

Written by Tay Boon Suat
Illustrated by Wing Fee

Publication: 2012

ISBN: 9789812296122
Format: Paperback
Size: 150 x 210mm
Pages: 198
Weight: 300g