12 Rules of Management Effectiveness
Renowned military strategist-turned -businessman Tao Zhu Gong is a revered figure in Chinese history for his astute moves on the battlefield and in the marketplace. Combining his mastery of geography, psychology and economics, he came up with a set of principles for business success long before his Western counterparts articulated their business formula.
In this book, local SME expert Tay Boon Suat delves into 12 rules of Tao Zhu Gong and applies them to our modern context. Despite being 2,500 years old, Tao Zhu Gong's principles cover vital aspects of modern business such as customer service, human resource management and strategic planning.
Included here is a series of interviews with industry leaders such as Tan Kim Seng, the founder of KS Energy, and Kang Puay Seng, co-founder of Mr Bean. Be inspired by their success stories amidst challenges, and pick up and some of their advice for aspiring entrepreneurs.
Author: Tay Boon Suat
Dimensions: 210mm x 150mm