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24 May, 2013
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Which is your favourite out of the four greatest Chinese classics?
A Dream of Red Mansions
Journey to the West
Water Margin
Romance of the Three Kingdoms
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12 Rules of Management Effectiveness: Ancient Chinese Wisdom from Tao Zhu Gong
ISBN :
978-981-229-612-2
Written by :
Tay Boon Suat
Compiled by :
Asiapac Editorial Team
Illustrated by :
Wing Fee
Dimension :
150
x
210
mm
Page Number :
208
pages
Unit :
each
Price :
S$ 15.90
Buy now
Renowned military strategist-turned-businessman Tao Zhu Gong stands out as a revered figure in Chinese history for his astute moves on the battlefield and in the marketplace. Combining his mastery of geography, psychology and economics, he came up with a set of principles to guarantee business success.
In this book, local SME expert Tay Boon Suat delves into 12 rules of Tao Zhu Gong and applies them to our modern context. Despite being 2,500 years old, Tao Zhu Gong's principles cover vital aspects of modern business such as customer service, human resource management and strategic planning.
Included in this book:
- A modern application of Tao Zhu Gong's 12 business rules.
- Case studies and quotations from famous business thinkers in the East and West.
- Interviews with established Singapore industry leaders such as Tan Kim Seng (founder of KS Energy) and Kang Puay Seng (co-founder of Mr Bean) as well as profilic SME experts.
- Checklist for entrepreneurs.
Foreword by Hoon Thing Leong, President of Kim San Leng (F&B) Group
"From Tao Zhu Gong, I've learnt that to manage a business, we have to first manage ourselves, and seek constant improvement. No matter how big your business is, the principle of management is the same ¨C you must first prove yourself to be capable, and set yourself as an example, before you can manage others. Tay's book has asserted this rule."
[Archive]
Solutions to Cases in "Management Challenges"
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